Our Services
The gluten-free food market share in the UK is worth an estimated £835 million per year and is expected to grow at a CAGR of 13.2% between 2023 and 2030.
As this market rapidly expands, gluten free consumers are an attractive target audience. foodqueer helps brands to understand the needs of this segment. Our flexible service model provides affordable, rapid, incremental insight, to inform product and proposition development.
LIFESTYLE & FOOD CULTURE
Open Study
Our continuous open study is conducted using remote research tools. The study captures trends in experience, lifestyle, needs and expectations, with a broad range of participants from the foodqueer research panel. Sponsors support the study via a subscription model.
Your open study subscription includes:
Add 3 research questions per month
Feedback on your product giveaways
Quarterly insights report
Recognition as a sponsor
ATTITUDES & NEEDS
Focused Study
Focused studies allow brands to periodically capture quantitative insight, from a cross section of the foodqueer panel. Our expert team will capture your brief and research questions. Your bespoke research will be designed using mixed methods that provide rapid results, tailored to your budget.
Your bespoke focused study includes:
Recruitment of 100+ participants
Data capture using remote research tools
Data analysis & report
Strategic recommendations
Stakeholder briefing
PROPENSITY TO BUY & USE
Product Review
Product reviews allow brands to obtain structured qualitative feedback, to inform product development. This standardised service explores product experience, context of use, packaging & labelling, placement, pricing and proposition and is designed to enable tracking and over time.
Your standardised product review includes:
Recruitment of up to 10 participants
Shipment of samples & instructions
Experience monitoring using remote research tools
‘Sense making’ focus group
Qualitative insights report
Stakeholder briefing
Contact us
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